Former Fighter Pilot Turned Best Selling Author Ed Rush

Updated: Jan 8




Skillsforfreedom:

Joining us this time is a former fighter pilot who has since become a high flyer in helping everyday people to make more money, become more persuasive, and to enjoy what they do. It's my pleasure this time to welcome five-time number one bestselling author, and internationally recognized speaker, Ed Rush. Ed, welcome to the show.


Ed Rush:

Yeah, it's great to be here, thank you for your time. I just, am just absolutely enjoying the opportunity to talk about how people can grow their brand, have more fun, conquer the world, change the world, share their message, and still make it home for dinner.


Skillsforfreedom:

That's great. Well Ed, we're going to touch on many of those things as we head through the next few minutes or so. You were a fighter pilot, that's got to be a stressful job.


Ed Rush:

Well, being a fighter pilot was both stressful and as you can imagine, insanely fun. I was a fighter pilot for 13 years in the Marine Corps. I flew F-18s on and off aircraft carriers on an into a combat. I'd say the most interesting part about that as I'm a person that failed in kindergarten, so I wasn't the sharpest tool in the shed, I really learned early on that to be successful at anything I needed to be able to follow successful people and that led me not only to graduating from kindergarten, but I ended up graduating from college and made my way into the Marine Corps. At one point in my time there I was the number one instructor in the Marine Corps for one against one dog fighting and all this from the kid that failed in kindergarten.


Skillsforfreedom:

Wow. So I suppose my burning question is, is it just like it is in Top Gun?


Ed Rush:

It's literally exactly like that down to the presence of Tom Cruise in everyone's ready room at any moment's notice. Top Gun, I think, did an interesting job capturing the spirit of a fighter pilot. The actual dog fighting scenes, I don't think were all that accurate to be honest. I think the actual real life fighter pilots might not be as cool as Maverick and Iceman, they tend to be more electric, engineer types actually in real life.


Skillsforfreedom:

Right.


Ed Rush:

But fundamentally to fly an airplane is a very simple thing. I teach people how to fly and fight the fat. And in three simple sentences and the three sentences go like this. If you push the stick forward, the houses get bigger. If you pull the stick back, the houses get smaller. And when you push the red button on the stick, all the houses go away. That's really all you need to know.


Skillsforfreedom:

That's great. I suppose as well, if you can teach someone how to fly a fighter plane, that you can certainly teach people how to work online as it were. Out of the two things, they're not connected. So how did you go from being a fighter pilot into the online space?



Ed Rush:

Yeah. So it was back 2005, 2006 and I was looking, I was in the Marine Corps, I was looking at the possibility of being deployed overseas for about a year. It was at the same time that I had started to have a family. I had a little five month old baby at home. And it was almost in that exact instant that I decided that I didn't want my home life dominated by an empty chair at the dinner table. And so I decided, I'm trying to find a way to make some money and support my family, so I looked in the normal places, a pilot looks, at the airlines, maybe flying for one of the big carriers. And I decided to go down that road and I'd started putting applications in with some of those companies, when in the middle of a movie one night, my wife literally stopped the movie and looks at me and goes, "Is that really what you want to do?"


I think she knew me better than I knew myself at the time. Frankly, I would have gone crazy with that job. And so what I did was I started learning, and I started learning a little bit about marketing, especially online marketing and I decided I was going to try it out. And so I created a little book, it was just this tiny little ebook. It was about how to become a fighter pilot. And truth be told, my goal for that book was I wanted to make enough money to buy a computer. At the time, a computer was going to be a two to $2,500 and so I put this little book online and low and behold, I woke up the next morning and I had a sale. At the time, that book was $14.50, it was discounted down from a whopping $24, and I had a sale from this kid who had gotten my book the night before, read it through page to page, and sent me an email the next day and said, "Dude, thank you so much for putting this together. It literally changed my life."


Now, the rest of that story is that kid ended up going on into the air force and actually becoming a pilot, which is, which is truly an amazing part of that very first purchase that I ever had. And sure enough that little tiny business, teaching people how to become fighter pilots turned into about a $15,000 a month business at one point, back in the late 2000s, 2008, 2009. So needless to say, I got my computer and I got a lot more after that. And so I simply replicated that process.


I started another little business this time with my dad. My dad is a famous basketball referee and he refereed with Michael Jordan, and Larry Bird, and Magic Johnson, and we created a course for basketball referees. That was my second online course and I used all the same principles that I'd learned before getting leads, converting leads, following up, good email sequences.


Sure enough that little business turned into about a quarter million dollar a year business, which is still in existence today. I sold that first fighter pilot business, but that second business, the referee business is still rocking and rolling today. We still have over 700 members on a $30 a month membership club. And really that was my first foray into marketing both of those products.


Skillsforfreedom:

Wow. So I mean almost success straight out of the gate, which is impressive in itself. And also I'm still wondering what kind of computer did you buy? You wanted two and a half thousand dollars and instead you've got $15,000 a month. I mean that's... You must have the biggest computer in the world.


Ed Rush:

Actually, I ended up buying... So the computer is still sitting here is, I don't know why it's sitting in my office, but it's this gigantic Dell tower that's never... Hasn't been used in the last eight years.


It's interesting, so you said success right out of the box and really that first business, I'm so thankful that it was successful the way that it was. I definitely had help. I have to tell you, I bought every single information marketing training product I could get my hands on. I learned from Dan Kennedy and I learned from Perry Marshall, who was really one of my key mentors back in 2007, 2008 to teach me how to use Google AdWords and landing pages. And I learned from everyone that I could. I spent, I bought the computer, but I probably spent that first year's worth of $15,000 a month on training courses, and Masterminds, and products. And I truly accelerated my learning curve, I think I probably crammed about 10 years of learning and development into about 10 months.


I definitely had some failures along the way. You know what I mean? A lot of the times when we tell the stories, we remember the high points, but boy, there were probably another five businesses that I tried and failed along the way, which brings me to one of my favorite success tips. In fact, I learned this from Perry Marshall back in the day, the success tip is fail fast next. And I was a fail fast next kind of guy. And so I really zigzagged to success. But yeah, did it fairly quickly and, and it was a blast just learning all that stuff. And sure enough, literally within years I'm standing up on stages teaching people the things that I'm doing online, that's how quickly it all happened.


Skillsforfreedom:

Wow. It's an amazing story. And as you say, it started out really with just a desire to buy a computer. So you had that desire in mind, that end goal if you like, and to put a book together, how long did it take you to put the book on how to be a fighter pilot together?


Ed Rush:

I wrote it. So I took a two week trip to Japan. I was training some pilots over there at the time and I started it when I landed in Japan and I was done about two weeks later. So it just goes to show, I've written, I fully have written... My last book, my fifth book, it's called 21 Day Miracle, I wrote that book, I went from idea, to published, to number one bestseller in 21 days. And I've sold literally almost 30,000 copies of this book. So it's a legitimate book. It's not some sort of rag that isn't edited.


I mean it's a good, good book. So my point in telling you that is you'd be amazed at how fast you can get things done with some discipline and focus. And that really is a lot of what I teach to the folks that I work with is life's short and now's a good time to roll up your sleeves and flat out get it done.


Skillsforfreedom:

And would you say that the discipline from being a fighter pilot from the career you had, if you like, before this, that gave you that discipline?


Ed Rush:

I think the Marine Corps really was the place that I learned that, I was a Marine before I became a fighter pilot, and so the whole idea of if you were five minutes early, you're already 10 minutes late, was really the Marine Corps motto even more than Semper fi.


Yeah, I learned the discipline of just flat out getting things done. I teach people... Every once in a while somebody will come to me and they'll ask, "I have a challenge, Ed, with procrastination," and I will tell them there are two ways to solve your procrastination, and both of these are perfectly acceptable methods, but I would recommend one over the other. And method number one is to recognize you have a problem with procrastination and to buy some books or some online courses to help you overcome your procrastination. And then you can get maybe a daily planner to show you how to overcome procrastination, and then you can make your list of all the objectives you want to accomplish and then your sub list of all the action steps you're going to take.


Then put some dates next to those and put some accountability in place. And that's the first way to overcome procrastination. And the second way to overcome procrastination is to literally just start the project that you want to work on. Literally start writing the book, start the podcast, start streaming online, start doing events. And my approach to productivity, even early on was ready, fire, aim, man. I put things in practice and I started doing things before I even knew how to do them. And really that's... If I had, probably the most important success tip that I could give people is you're never going to be ready, so you might as well just do it now. Make the phone call, get the sale, put the website up, write the book, create the course, do the ads.


You're never going to know everything that you need to know, so you might as well just start it now because life's too short to wait.


Skillsforfreedom:

That's right. You're right. And the whole idea of just learn on the job, as it were, you don't need to know everything before you get started, just get started and you'll find out what you need to do and be able to move things along. And also, I love the fact that as you said, that along the way you did encounter some of those setbacks, but that hasn't stopped you from continuing pushing forward. That's a real key learning point there in itself, isn't it?



Ed Rush:

Yeah. I would say if I had to go back, statistically speaking, my best guess is I've had probably 19 failures for every single success. And I mean that on the micro level and also on the macro level. I've created a lot of videos.


I've written five books, I've created more products than I have fingers and toes to count, I've spoken on more stages and tried to do more things, and I can just tell you that a business is fraught with peril. So if you're not willing to get out there and get your nose into the grindstone and deal with a little bit of the frustration or the discouragement, then you know business isn't for you. The truth is, as teachers, a lot of times we tell the stories about all of our successes because the truth is people want to learn from the things that you were successful at. But behind every great success that I know, oh man, there's a long string of failures. And the cool thing about those failures is they really act like a missile on an F-18. So for example, in the F-18, in the airplane that I flew the most predominantly, when a missile comes off the airplane, initially that missile does fly straight for about 400 meters.


There's a really good reason for that. The tracking systems usually don't even turn on until halfway through that first 400 meters. That's because we buy missiles here in the United States from the lowest bidder and we want to be careful not to hit ourselves I guess. But after that the missile turns on its tracking system, and every single missile that flies off an airplane,no matter how technologically robust that missile is, every single missile initially take some pretty wild turns on its way to the target. And what you'll see if you follow a full missile trajectory, especially for example an AIM-9, which is a Sidewinder missile. It's named the Sidewinder missile because it's constantly making these corrections, and the big corrections happen far away and the small crush corrections happen in close. And what you see is a missile that's constantly adjusting left and right, left and right, up and down.


That's because of two things, number one, the missile most of the time is always off course. But the second thing is the airplane that it's targeting is always moving. And so in business and especially if you're marketing online, the first thing is your targeting is never perfect, and so you're always adjusting. You're always adjusting your message to your market. But the other truthful reality about the thing is the market's always changing, always changing. We're recording this right in the middle of this coronavirus scare in the world. We're in our second week here in the United States of what people are calling lock down. And I'm here to tell you the world has completely changed in two weeks. And so if you're not adjusting to this, I'm getting marketing messages from companies and I'm seeing Facebook posts and Instagram posts and Twitter posts from companies that are still rolling out their old stuff that worked a month ago.


Nobody's paying attention to that stuff. It's a completely different world that we're operating in. And so just like a missile, you're always, always adjusting. And the fun part about business and entrepreneurship and life is right about the time you have it all figured out, life changes and you get to figure it out all over again. And then as long as you look at it as some big fun game, you're going to have a blast, you're going to make a lot of money, and you're going to help a lot of people.


Skillsforfreedom:

Yes, good advice. Now you've mentioned your books that you've written and you mentioned the 21 Day Miracle that you wrote in 21 days. It does what it says on the cover, I guess in that respect. Which other books have you written, Ed? And can you tell us a little bit about the process behind those as well?


Ed Rush:

Yeah, this book, the last one that I just mentioned, 21 Day Miracle, really is my pride and joy. That's the book that I always send people to go to initially because it really is the best of what I've got in terms of my books. And my process is really simple. I create while I'm in motion, so I do a lot better in motion than I do in meditation. And so with this particular book, I had a idea, a concept, to what I was going to create. I gave myself a time window that I was going to do it and I just sat down and flat out did it. To write a book this big, it's a little over 200 pages, and let's see 200, let me actually opened it up and just see the number of pages, just shy of 200 pages.


To write a book like this, it was about 60,000 words, I sat down and literally wrote about seven to 8,000 words a day. That's about 9:00 in the morning for me until about 1:00 or 2:00 in the afternoon. I type like a chicken on amphetamines, so I'm not a great typer, but I do know how to operate in a distraction free environment. And I'll tell you that anyone who's ever written anything knows that the first few pages of what you write is near meaningless drivel. Your mind needs to really kind of kick start to get into content creation mode. But I'll tell you as you start to write, chapter two gets better, and chapter three gets better, and chapter four is just amazing, and chapter five is Nirvana, and then you start to go back and change the introduction in chapter one and chapter two and the creative process really, like I said, is done more through motion than it is through meditation.


That's true for writing articles, or doing videos, or creating a product, which is why my first thing is to just get up and do it. And then we launched it. It became a number one bestseller on Amazon in its category, which frankly isn't that hard. And then within about a month and a half of the launch, it was Amazon's number one business book, that was beating Tim Ferriss and Seth Godin, which was a beautiful moment. There were over a thousand book sales in a single day.


We're up to nearly 30,000 sales of this book overall. And it's just a testament to when you get into motion and you get a product out there, the market could take over and give you some success. This book, I didn't really market this book, I'm a marketing guy, I'm a promotional guy, I like running ads. I didn't barely do anything with this book.


I think I sent one email to my list. I'm not even exaggerating. And this book just took off on its own on Amazon. So I'm actually in the process of working on my sixth book right now, which I'll get to and hopefully that'll do better than even this one.


Skillsforfreedom:

That's great. And the other books that you've written, could you just give me timeline on when you reached your first book and the success of that achieved and so on.

Ed Rush:

My first book was called Take the Shot. I wrote that nothing more than a series of articles. I had written about six or seven articles that I'd put online, I put them all into a book, edited, and printed. That was back in 2008. That was back when, if you wanted to publish a book, you had to buy about 3,000 or more of your own books, so I still literally have books in my office from that very first book.


My second book... So I have... Some of these little books, by the way, are fairly schizophrenic. My second book, I wrote a book with Mike Cannings on consulting. My third book was a book for attorneys. I launched a information marketing business back in 2012 that was designed solely for attorneys, so I wrote a book, which is out of print now, called How to Turn Clicks into Clients. That was my first... That was really when I first understood the power of a book. The short narrative on this was my partners and I were trying to get in to speak at bar associations and we were getting nos. We were making phone calls but getting nosed and we wrote this book and we changed our outbound calling script to what I'm going to do right now. It sounds like this, "Hi, my name is Ed Rush. I'm the number one bestselling author of the book How to Turn Clicks into Clients. We're on a speaking tour, or, sorry, we're on a book tour as a part of our book tour. We're on a speaking tour and we were wondering if you wanted us to come in and speak."


We went from having one talk in a single year in 2011, to 48 bar association talks, literally almost one every week in 2012 simply because of a book. So that book was my foray into credibility, which was really cool. And then right after that I wrote a book called Warrior. That actually is a Christian book. It was written for men, it's called Warrior: Understanding the Furious Love of the God who Fights for You. And then my last book of course, was this business book, 21 Day Miracle, which shows people how to get more done in less time with less waste, allowing them the freedom to enjoy their life in themselves.


Skillsforfreedom:

And would you say that by having the book. Ed, that it's really opened up new avenues for you to explore?


Ed Rush:

There's nothing like a book as a card, there's nothing like a book as a promotional tool, and there's really nothing like a book to draw the right kind of clientele to you. My best client, and about 70% of my business now, by the way, 70% of my revenue is in advising and consulting at a very high level. And I'm talking about 25 to $80,000 range for the consulting work that I do. My best clients start at about a half a million dollars a year businesses and go up to about 30 to $40 million a year, so it's important for me to attract the right people. If I'm attracting a bunch of kids from college or something like that, well maybe I'll have a big following online and my Twitter feed will be full, but I'm not going to get the kind of business that I want on the back end. So targeting is really important to me. So I write, nowadays I write books and create content for the target market that I'm looking to work with.


Skillsforfreedom:

How do you define the success, would you say? Is it through the amount of sales or the revenue or the opportunity that it brings?


Ed Rush:

Yeah, I think it's a combination. So first of all, I'm thrilled with the number of sales. Full disclosure, the revenue is meaningless to me. Now don't get me wrong, I've made money on my books, but I priced my books as low as I can. Look, my ebook, my digital version of my book is $0.99, I think the paperback is like $8. I'm not interested in the revenue stream from that. And I'll tell you why. Amazon has sent me a steady stream of charts and graphs to show me that if I raise the price of my book, we will both make a lot more money together.


But every time I look at those graphs, as the price goes up, the number of people that buy my book goes down. And I'm interested in the lead from my book more than I'm interested in the revenue from my book. And this is a really important point and it's one that as you're listening or reading, you should take a note of. This book, 25.7% of the people that buy my book opt into my email list. That's not the number of people that hit the page. That's the number of people that buy the book, that's a really high number. And the reason they do is because the book is created and designed from the ground up to encourage somebody to opt in on my email list. At this point I've got, let's see, what's the actual number? I think it's 7,000. 7, 8,000 people now, new people on my email list because of this book and that's what I'm after.


So the book sales are great because I like influencing people. The revenue is pretty meaningless to me. The lead though is really important and I've had people who showed up at my events, which is really where most of my revenue's made in my business. I've had people show up out of my events simply because they went to Amazon, they were looking for books, they found my book, they read my book, they became a believer in the philosophies that I teach, and then they showed up at my event and then they became clients. And so that's really, if you asked me what I'm proudest of, I'm proudest of the lives that I've been able to influence and the people that have been able to help through the book.


Skillsforfreedom:

Yeah. No, it makes sense. And it just goes to show as well that you don't need to be on YouTube, for example, to be an influencer. You can use something like Amazon as a way to influence an audience and get them to actually opt in. And as you say, become passionate advocates of what you do, they're coming to events to meet you off the back of a $0.99 book that they found on, clicking around at Amazon. It's great that, and that's a real learning point as well that again, for a lot of people listening or reading, that's definitely something that you could take forward yourself. Now you've worked as well over the years with many big name internet marketers. How did that come about, Ed?


Ed Rush:

So first of all, totally by accident. So what ended up happening was when I got successful back in 2008, 2009, I started going to events and the person who was hosting the event, I knew a lot of these folks and they knew about the success that I was having online. And so they would bring me up and I would sit next to them on stage on a stool, and they would ask me about what I was doing online and the success that I was having. And I would tell the story and then what would happen is I would go to the back of the room on the break and during the break someone would come up to me and ask if they could pay me money to help them in their business. And I have a very simple philosophy and it goes like this, if somebody wants to give you money, I let them.


So I started to do, at the time, what I considered consulting. And then I ended up in some Mastermind groups. I was in, for example, Bill Glazer's Mastermind with some of the best and brightest internet marketers on the planet. And I started telling the story about what I was able to do online. I was working at that point back in 2009, 2010, I was making shoot $25,000, 20 to $25,000 a month on about five hours a month. At this point I had pretty much set things up on autopilot and I was trying to launch some other ventures, and I had one of the guys pull me aside who was, if I mentioned the name, he was one of the biggest internet marketers on the planet at that point.


...And he said, "You know what?" He goes, "We're all working 15 hours a day in this business. And it turns out that you created the thing that we're all talking about, but none of us have." And I thought that was such a cool and very brutally assessment of the average internet marketing guru, if you will, working their butt off to teach people how to not work. Anyway, so at that point I actually started having some of these guys, some of the best and the brightest in the marketing world, bring me in. Literally through the back door to try to help them grow their business, to be more influential, to take more time off, to create their business into an actual business instead of a job. And man, I've been able to work with, I mean some of the people I can mention that I've been able to work with and help, Brian Tracy brought me in to work with him twice.


Brian is an incredible speaker as you know, and I was able to work with him. John Assaraf who's from The Secret, I've been able to help John with some of his online promotions. Mike Koenigs, who you might be familiar with, creator of Traffic Geyeser, Mike and I worked for about five straight years together launching, oh shoot, I run out of fingers and toes to count the number of lunches we did. I think we had seven, seven figure launches that we did together during the time that we were working together. So yeah, I've been blessed to really work with some of the best and the brightest in the business, and to be behind the scenes in their business, and to help them, and to grow, and to see their audiences grow, and it's been a blast.


Skillsforfreedom:

I can imagine. It sounds like you enjoy the process as well and that that comes through loud and clear. What advice would you give to someone who perhaps has either thinking of starting or who has started an online business? What advice would you give to them in order to grow their business, or in fact just start a business?


Ed Rush:

Yeah, the first thing I would say, just a couple of thoughts in no particular order, the first thing I would say is it's all about the problem that you solve. I get approached by business owners all the time who want me to help them in their business, and I ask the same question usually first or second question that I ask, which is, "What's the big problem that you solve?" And I can tell you how successful someone's going to be by the next thing that comes out of their mouth. 90% of business owners, the moment I ask them the problem that they solve, they start talking about themselves, which is precisely not the answer by the way. 10% say, "Here's the problem and here's how we solve it," and fundamentally marketing is solving problems. The second thing, especially when it comes to online marketing and especially when it comes to information products, is the information marketing world is drastically different than it was 10 years ago.


10 years ago it, let's say you had a product to teach people how to build a tiered terraced garden in their backyard. Well, you could write an ebook, put it up online, buy some Google Ads, and sell your tiered terraced garden ebook for $97 all day long on online. Nowadays, there's so much free information on building a tiered terrace garden, I don't know why I decide that as an example. There's so much information online that you're competing with free, which in certain markets, frankly, is impossible. And so experience has become important. Unique selling propositions become even more important. Some information marketing niches and businesses have frankly gone away. My first business, my how to be a fighter pilot business has for the most part, largely gone away. I sold that business five years ago and because the internet has changed, and so you need to be offering people true transformation.


It's oftentimes needs to be attached to a real person and a real personality, combined with a community ideally, and with a very unique user experience. And I think that's what's working right now.


Skillsforfreedom:

Yeah. Well, what's next for you, Ed? What are you planning to do next?


Ed Rush:

I'm two weeks into launching an online show. It streams daily right now because of this current coronavirus that we're seeing. And so I'm working on that and I'm working on building the processes behind that. So a daily show, which turns into five clips, that turns into social media posts, that turns into ongoing promotions. My goal is to see if we can add another 100,000 followers and another 10,000 names to our email list during this. I have two events per year. My next event is called The Ultimate Speaker.


I show speakers how to... I show business owners how to become keynote speakers that they want to get paid for their message and also how to use speaking to grow your business or your brand. So I have a lot of doctors and lawyers and professional folks that come to me that I help them grow their back end of their business through speaking. And then my next event after that I believe will be an event for advisors and consultants or people who want to get paid for their time and their expertise, which I think is literally the fastest way to make $10,000 a month.


If you want to make money fast, I was tell people, one of the fastest ways to do it is to use your knowledge to help someone else get what they want. And so that's ahead for me. And then down the road, my big mission and vision in life is to completely change the way we lead as a country here in the United States. So my goal is to raise up 400 new leaders that aren't Republicans or Democrats, this is 100% nonpartisan movement. I think that the best answers we have as a country come from entrepreneurs and innovators, and I'd love to raise up entrepreneurs who want to lead our country because the truth is, across the board and across the world, we're not being led very well. Our international and national leaders, I think, have failed us in a lot of ways and I think it's time for a new generation of leaders to step up.


Skillsforfreedom:

Amen to that. Definitely. Ed, how can we find out more about you? Where can we find you online? If anybody wants to find out more and maybe even sign up for The Ultimate Speaker or for the consultant advisor course. How do we do that?



Ed Rush:

Yeah, the best first place to go is a website, which will be the easiest website you ever remember. It's edrush.com, it's my name plus the word book. When you get there, you're going to get a link to my $0.99 digital book, 21 Day Miracle, but you're also get a whole website, a whole membership website that I'm gifting to your subscribers totally for free, that has a whole host of trainings on how to get more done in less time with less waste and to really enjoy your life. So that's edrush.com.


Everything else on me is right on my website, which is edrush.com, that's just E-D-R-U-S-H .com. That's where all my products, all my events, that's where all the information is about this current show that I've got, links to my social media and everything. So come over there and say hello, and then when you opt in, make sure you send me an email and tell me who you are and where you're from and what you do. I actually read my actual emails and actually respond to them.


So I love just hearing from folks who are out there in the trenches trying to make things happen and trying to change the world and perhaps we can connect that way.


Skillsforfreedom:

Sounds good. And one final question from me, Ed, is you mentioned earlier that when you were stepping down from being an F-18, is that the right phrase, the F-18 fighter pilot, you spoke with your wife about what you were going to do next, was she worried or was she delighted at your plan?


Ed Rush:

So that's a really, really great way to wrap up our time together. So let me just put it to you this way. Being an entrepreneur's wife can be truly terrifying, or I should just say it this way, being an entrepreneur's spouse can be truly terrifying. And I have such respect and admiration for my wife who has been on this roller coaster with me, up and down, for the last 14 years. I will tell you that it is worked out great for both of us, but we've certainly learned a lot about each other. And I can tell you one thing, she was right about that flying thing. I'm glad that I did what I did. I'm blessed every single day to inspire people to really, really pursue greatness in their lives and in their callings, and yeah, it puts a big smile on my face and it puts a big smile on her face too. So we're truly blessed.


Skillsforfreedom:

Well, that's a wonderful way to wrap things up. A big shout out to Mrs. Rush, of course, for all of her support and, Ed, it's been an absolute pleasure chatting with you. Thanks again so much for your time.


Ed Rush:

Thank you. And to everyone in your community, I just say, go get them man...ready, fire, aim. Let's go change the world.


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